Midnight Bakery

Posted in Logo Design

A logo was required for a new-start bakery in Bolton, specialising in cakes and sweet produce. The client required a logotype that reflected the celebratory nature of the events that they would be catering for, whilst also projecting a professional and high quality identity.

The concept is based around icing, with the typeface reflecting the icing itself, and a piping-bag graphic to ensure the audience ‘read’ the logo’s narrative correctly. The colour scheme is feminine biased and contemporary, appealing to the service’s core demographic.