A new steak and grill house based in Rawtenstall required a new logo to launch their business with. High impact and colourful were the main requirements, whilst a ‘diner’ type aesthetic was requested to convey the desired tone. The client also requested a logo variation for signage and web icons that would fit into a smaller space.
The logo employs a custom font, mixing traditional typographic elements and modern tweaks to suggest a well established but modern eating experience. The main logotype is juxtaposed with an angular futura typeface for visual effect. The orange tones are chosen to work well with food imagery throughout any corporate materials, and are contrasted with a rich black for further impact.