A simple but striking logo was required for Full Time Clinic; a new-start online doctor service. The client wanted to embody the service within the logo graphic – instantly communicating a trustworthy, professional and high quality image, and of course the website’s 24 hour nature.

The visual is corporate without being too impersonal or sterile. The colour scheme draws on a standard clinical green and blue colour, but uses a modern zesty green to add excitement and interest.