Gazali is a training and people development company in Bolton. The company was looking for a corporate identity that reflected not only the forward thinking and professional nature of the business, but also the scholar from antiquity from which the company name derives.

A measured approach was used balance the old and new – with a classic serif typeface and quill motif complimented by modern colours and a postmodern text treatment. The result is bold and vibrant, whilst still communicating the core values and rationale behind the company.