A new telemarketing outsource centre required a contemporary and striking logo and corporate identity with which to launch their flagship Darwen office. Sales Gen Digital was setup by time served professionals within the industry, and this professionalism and experience would need to be shown within the design.

The basic form of the logo features the company initials within a pseudo 3d rendered sphere, creating a bold and clear visual. A realistic handset placed upon the top communicates the company directly, and adds a dynamic edge. The corporate grey contrasts well with the zesty green, whilst showing both the experience and zing that the company bring to the marketplace.