A new central Bolton Italian Restaurant required a logo and corporate identity to entice customers to try their tasty food. A simple and stylish logo that suited a modern and trendy eating spot was requested, together with a corporate identity that would extend the aesthetic across printed marketing collateral.
A simple sans serif typeface was utilised, all in caps, to create a minimalist yet stylish logotype. A modern yet Italian food inspired colour palette was created to add vibrancy and to reference the restaurants inspiration. A playful visual creating a plate from the ‘o’ by use of colour and the cutlery graphics finishes the logo brilliantly.